Bringing the LEGO City adventure to life with popular influencers.
The LEGO City event launch at LEGOLAND Discovery Center was a dynamic event that included phenomena such as Deep and Wind. The aim of this collaboration was to create excitement and draw attention to new City-themed events. The presence of these popular influencers added a modern and relatable touch to the event, attracting the attention of both young audiences and LEGO enthusiasts. It was a strategic move to blend influencer marketing with the fun and adventurous spirit of LEGO City to provide a memorable and engaging experience for all attendees.