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LEGOLAND Discovery Centre: Chatbots Bringing the Fun

Engaging the next generation with interactive digital tools.

LEGOLAND Discovery Centre Chatbot Campaign Marketing by Selin Bulum Agency

LEGOLAND Discovery Centre Chatbot Campaign Marketing by Selin Bulum Agency

The social media chatbot for LEGOLAND Discovery Centre was an innovative step towards engaging a young audience and their families. It featured LEGO trivia, event updates, and interactive Q&A sessions, making the brand more accessible and engaging. This digital initiative not only enhanced family engagement but also fostered a deeper connection with the brand, making it a fun and informative experience for all visitors.