Selin Bulum Agency developed the strategic framework for The Bulums’ international growth, bringing together brand positioning, creative direction, digital communication and global retail development.
As part of this expansion strategy, The Bulums joined Wolf & Badger, an international marketplace representing independent fashion and design brands. The brand’s selected jewellery collection is now available to customers across multiple global markets.
The project focused on translating The Bulums’ distinctive design language into a clear and consistent international brand proposition. Its contemporary interpretation of natural pearls, sculptural forms and quiet luxury was positioned for a broader, design-conscious audience while preserving the brand’s Istanbul identity.
The Wolf & Badger launch represents an important milestone within a wider growth roadmap designed to strengthen The Bulums’ international visibility, retail presence and long-term global positioning.
Scope of Work
Global Brand Strategy
International Positioning
Retail Expansion Strategy
Creative Direction
Launch Communication
Digital Growth