The Bulums x Mastercard 20% Discount Campaign
A payment partner campaign designed to support The Bulums’ e-commerce growth through a 20% Mastercard discount offer, digital communication and conversion-focused campaign positioning.
Project Type:
Payment Partner Campaign · E-commerce Promotion · Digital Campaign Communication · Conversion Strategy
Description:
Selin Bulum Agency managed the campaign positioning for The Bulums x Mastercard 20% Discount Campaign, created to support The Bulums’ e-commerce growth and increase online conversion.
Through the campaign, Mastercard users were offered a 20% discount on The Bulums purchases via Masterpass Plus. The campaign was published across Masterpass Plus and selected banking campaign platforms in Türkiye, including Anadolubank, DenizBank, QNB Türkiye, Ziraat Bankası Bankkart Prestij and VakıfBank.
This project strengthened The Bulums’ digital sales strategy by combining payment partner visibility, bank-owned campaign channels, promotional communication and customer acquisition.
Key Focus Areas:
Mastercard campaign communication
20% discount positioning
E-commerce conversion support
Digital sales communication
Website and social media traffic direction
Customer acquisition
Online promotion strategy
Published Campaign Channels
- Masterpass Plus / Mastercard Türkiye
Main campaign page where users can access the The Bulums discount campaign and receive their coupon code.
Link: https://www.masterpassturkiye.com/masterpassplus/bulums/the-bulums - Anadolubank
Published as a special 20% discount campaign for Anadolubank Silver Mastercard cardholders.
Link: https://www.anadolubank.com.tr/kampanya/anadolubank-silver-logolu-mastercard-sahiplerine-the-bulums-ta-20-indirim-kampanyasi - DenizBank / DenizBonus
Published as a 20% discount campaign for DenizBank Silver Mastercard cardholders on The Bulums purchases.
Link: https://www.denizbonus.com/kampanyalar/the-bulums-ta-yuzde20-indirim - QNB Türkiye / Miles&Smiles QNB
Published as a 20% discount campaign for Miles&Smiles QNB Credit Card holders on The Bulums purchases.
Link: https://milesandsmilesqnb.com.tr/kampanyalar/the-bulumsta-20-indirim-1752 - Ziraat Bankası / Bankkart Prestij
Published as a 20% discount campaign for Bankkart Prestij cardholders.
Link: https://www.bankkart.com.tr/kampanyalar/giyim-ve-aksesuar/bankkart-prestijinize-the-bulumsta-20-indirim - VakıfBank / VakıfKart
Published as a 20% discount coupon campaign for VakıfBank Mastercard cardholders.
Link: https://www.vakifkart.com.tr/kampanyalar/mastercard-ile-bulumsta-20-indirim-kuponu-40202