The Bulums Signature Pearl Experience on Mastercard Priceless
A premium experience marketing project bringing The Bulums’ pearl jewelry world to Mastercard Priceless through an intimate necklace design workshop focused on craftsmanship, personal style and lifestyle storytelling.
Project Type:
Experience Marketing · Premium Brand Partnership · Workshop Concept · Lifestyle Communication
Description:
Selin Bulum Agency developed and communicated The Bulums Signature Pearl Experience, a premium jewelry design workshop featured on the Mastercard Priceless platform.
The experience invited guests into The Bulums’ world of pearls through an intimate, hands-on necklace design workshop. Combining craftsmanship, personal expression and a curated lifestyle setting, the project positioned The Bulums as a modern, experience-driven jewelry brand.
Key Focus Areas:
Premium experience concept
Workshop positioning
Brand partnership communication
Lifestyle storytelling
Social media communication
Audience engagement
Community building through experience